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Is IBM's Mainframe-Fueled AI Growth Sustainable?
AI book of business hits $9.5B as Infrastructure booms with z17 cycle; Software posts 10% growth, but market questions consulting stability.
By the Numbers
- Revenue: $16.33 Billion (up 9% year-over-year)
- Operating EPS: $2.65 (vs. $2.44 consensus)
- Infrastructure Revenue: +17% Y/Y (driven by the System z cycle)
- Software Revenue: +10% Y/Y
- Generative AI Book of Business: Over $9.5 Billion (inception-to-date)
- Full-Year Free Cash Flow Guidance: Raised to $14 Billion
Key Highlights
- The latest System z mainframe cycle drove massive 61% growth in IBM Z revenue.
- IBM’s generative AI book of business now exceeds $9.5 billion, underscoring strong client demand.
- The Software segment grew 10%, led by significant 24% acceleration in automation
- Full-year free cash flow guidance was raised to $14 billion, reflecting disciplined execution.
- Despite strong beats on the top and bottom lines, the stock saw pressure post-announcement.
The News:
IBM reported strong third-quarter 2025 results, beating analyst expectations on both revenue and adjusted earnings per share. The performance was powered by a surge in Infrastructure, driven by the new z17 mainframe cycle, and continued double-digit growth in Software. Generative AI momentum accelerated significantly, with the total book of business climbing past $9.5 billion. Management also raised the full-year revenue and free cash flow outlook for 2025. Find out more.
Analyst Take:
The prevailing narrative following this earnings announcement is a subtle but persistent tension: Can the momentum of a multi-year hardware cycle effectively mask the structural challenges in other areas?
On the surface, IBM delivered an outstanding quarter. Revenue growth of 9% and an operating EPS beat of over 8% are clear signs of execution. The Software segment, the centerpiece of the company’s repositioning, notched 10% growth, which is a solid number. More granularly, the Automation portfolio jumping 24% is a strong indicator that enterprise clients are actively investing in cutting cost and improving productivity, which aligns with my perspective on market priorities. This pursuit of efficiency is a fundamental driver in the enterprise technology space today.
The real story, however, sits squarely in the Infrastructure segment. The 17% growth in Infrastructure revenue is dramatic, fueled by an astonishing 61% jump in System z revenue. The new z17 mainframe is clearly resonating. This isn't just about selling a big box. This mainframe refresh is architected to address the two biggest enterprise concerns right now: AI integration and energy efficiency.
The mainframe cycle provides a huge tailwind. It's a guaranteed revenue spike that gives the company breathing room to execute its broader strategy. The challenge lies in ensuring that the revenues generated from this cycle aren't just one-time bumps but instead serve as a springboard for sustainable growth in Software and Consulting.
My analysis suggests that the market’s muted response—with the stock sinking slightly despite the earnings beat—stems from anxiety over the Consulting segment. Consulting revenue was flat, indicating that while the AI 'book of business' is substantial (over $9.5B inception-to-date), the actual revenue realization from these projects hasn't moved the needle fast enough. This suggests ongoing softness in certain parts of the broader IT services market, where clients are cautious about embarking on multi-year, large-scale transformation projects. They are prioritizing quick, targeted AI implementations over massive, generalized digital transformation. This is a crucial distinction.
The generative AI narrative is compelling, with the $9.5 billion book of business figure acting as a headline grabber. This momentum is directly linked to the z17 launch, as organizations want to run their AI next to their most sensitive transactional data. This is where the mainframe's security and latency profile shines. This positioning is brilliant. The company is using the core strengths of the mainframe to capture next-generation AI spend. It's a move that ties legacy strength to future technology.
The focus on Hybrid Cloud remains central. Red Hat's continued double-digit growth, albeit with some external commentary suggesting a lukewarm pace, highlights its role as the connective tissue for IBM’s portfolio. The vision is clear: Red Hat provides the open-source platform layer, Software (Watsonx, Automation) runs the intelligent workloads, and Infrastructure (z17) runs the mission-critical data. It’s a closed-loop system designed to capture wallet share across the enterprise stack. This flywheel concept is smart.
The financial discipline is also visible. The raised free cash flow guidance to $14 billion suggests that CEO Arvind Krishna’s cost and productivity initiatives are working. Becoming leaner and more efficient is paramount. The street appreciates margin expansion and cash generation, especially in a dynamic macroeconomic environment.
We believe the future stability of IBM depends less on its next mainframe cycle, and more on accelerating the growth rate of Software and Consulting once the z17 euphoria fades. The company must translate those massive AI signings into recognized Consulting revenue and prove that Red Hat can maintain its momentum against hyperscaler rivals. The foundation is strong, but the climb is steep.
Financial Highlights
The company demonstrated solid financial acceleration in the third quarter of 2025, reporting total revenue of $16.3 billion, marking a 9% increase year-over-year (7% at constant currency). This growth was broad-based, with all segments contributing to the acceleration. Profitability also saw significant improvement, with the GAAP Gross Profit Margin rising by 1.1 points to 57.3%, and the Operating (Non-GAAP) Gross Profit Margin expanding by 1.2 points to 58.7%.
Operating (Non-GAAP) pre-tax income margin grew by 2.0 points to 18.6%. The company generated strong cash flow, with year-to-date net cash from operating activities reaching $9.2 billion and free cash flow standing at $7.2 billion.
For the quarter alone, net cash from operating activities was $3.1 billion, and free cash flow was $2.4 billion, up $0.2 billion and $0.3 billion year-over-year, respectively. This cash generation allowed the company to return $1.6 billion to shareholders in dividends during the third quarter.
The financial strength and accelerating performance led management to raise its full-year 2025 expectations. The company now anticipates constant currency revenue growth of more than 5% for the full year.
Furthermore, the outlook for full-year free cash flow was raised, with the company now expecting about $14 billion. This raised guidance is a reflection of the momentum in its strategic areas, including the rapidly growing generative AI book of business, which now stands at more than $9.5 billion. The board also approved a regular quarterly cash dividend of $1.68 per common share. IBM ended the quarter with $14.9 billion of cash, restricted cash and marketable securities.
What was Announced
The third-quarter announcement showcased the early success of the IBM z17 mainframe, which was unveiled earlier in the year. This machine represents a significant technological leap. The z17 is architected to incorporate both predictive and generative AI models into its core hardware, ensuring low-latency processing directly alongside mission-critical data.
Key to this capability is the enhanced Telum II processor. This second-generation on-chip AI accelerator is designed to handle large-scale core AI inference tasks with significantly enhanced performance, supporting up to 50% more AI inference operations per day compared to its predecessor.
Furthermore, the z17 introduces the optional IBM Spyre Accelerator. This separate PCIe adapter, equipped with 32 AI-optimized cores, aims to deliver generative AI capabilities by supporting large language models (LLMs) to run natively on the mainframe. This specialized design is particularly compelling because it helps clients run their models with enhanced power efficiency, often processing more images per second per watt than high-end GPUs in prototype tests.
The z17 is also designed to address sustainability concerns, using an estimated 17% less energy than the prior generation, a significant factor for data center operators globally. The software side emphasized the acceleration of generative AI deployment through tools like watsonx Code Assistant and watsonx Assistant for Z. These tools are designed to help developers modernize COBOL applications and resolve performance issues using live mainframe data, all without moving the business logic off-platform.
Looking Ahead
Based on what we are observing, the strength of the z17 cycle is providing a critical buffer. This is a necessary step. The key trend that we are going to be tracking is the Consulting segment's ability to monetize the generative AI book of business. That pipeline is massive, but the growth rate is not where it needs to be. Based on my analysis of the market, my perspective is that enterprises are in a “pilot-and-prove” mode, not a “transform-everything” phase. The high win rate in AI is good news. The slow revenue conversion is a real issue. Going forward, we are going to be looking for how the company performs on translating the AI services backlog into realized revenue growth in Consulting. When you look at the market as a whole, the announcement today confirms that the Hybrid Cloud and AI narrative is driving technology investment, even for companies with deep, entrenched infrastructure. The mainframe is not a relic; it is an AI execution engine. HyperFRAME will be closely monitoring how the company does on Red Hat acceleration and Consulting revenue expansion in future quarters. They have the right pieces. They just need to move faster.
Harvy James Espellarga | Analyst In Residence - FinOps and Earnings Coverage
Harvy James Espellarga is a financial analyst with a proven track record of analysing the financial performance of tech companies. He brings a deep understanding of accountancy principles and specializes in FinOps, helping organizations optimize their cloud spending and maximize ROI. His insightful analyses have been featured in publications like Seeking Alpha, where he provides expert commentary on performance and operational strategies for tech companies. He also previously contributed to cutting-edge research on emerging industry trends at The Futurum Group, supporting leading research directors.
Steven Dickens | CEO HyperFRAME Research
Regarded as a luminary at the intersection of technology and business transformation, Steven Dickens is the CEO and Principal Analyst at HyperFRAME Research.
Ranked consistently among the Top 10 Analysts by AR Insights and a contributor to Forbes, Steven's expert perspectives are sought after by tier one media outlets such as The Wall Street Journal and CNBC, and he is a regular on TV networks including the Schwab Network and Bloomberg.