Research Finder
Find by Keyword
Infoblox Unveils Predictive DNS Threat Protection on AWS
The new Infoblox managed rules deliver predictive, DNS-based threat intelligence natively through AWS Network Firewall.
24/11/2025
Key Highlights:
The solution provides preemptive protection at the cloud perimeter, blocking malicious domains an average of 68.4 days earlier than traditional tools.
Native AWS integration accelerates deployment by over 90%, requiring zero additional infrastructure or manual rule writing.
Automation of rule updates significantly simplifies security operations, saving organizations an average of 500 SOC analyst hours per month.
This domain-layer defense aligns with the AWS Well-Architected Framework, reducing downstream firewall alerts by a fivefold factor.
The shift from reactive to proactive security offers substantial financial benefits, preventing breaches that cost an average of $4.44 million globally.
The News
Infoblox, a player in uniting networking, security and cloud with a protective DDI platform, announced the launch of Infoblox AWS Marketplace managed rules for AWS Network Firewall. This new integration can strengthen organizations’ cloud security posture with predictive, DNS-based threat intelligence natively within their existing Amazon Web Services (AWS) environments. For more information, read the InfoBlox press release.
Analyst Take
Infoblox launched its AWS Marketplace managed rules for AWS Network Firewall. This new integration aims to significantly strengthen an organization's cloud security posture by delivering predictive, DNS-based threat intelligence directly and natively within their existing AWS environments.
The Infoblox managed rules provide curated rule groups, which are powered by Infoblox's DNS threat intelligence. These rules empower AWS Network Firewall to effectively detect and block connections to malicious domains before they can impact cloud workloads, thereby providing vital preemptive protection at the enterprise edge.
The new Infoblox managed rules offer preemptive protection at the network perimeter, enabling AWS Network Firewall to block malicious domains before they can connect to or impact cloud workloads. This provides a simple, native-to-AWS security solution, with customers reporting a fivefold reduction in downstream alerts in their firewall systems. This efficacy is driven by predictive, DNS-based threat intelligence that leverages over 70 billion daily DNS queries globally. This intelligence powers curated rule groups with automated feed updates to ensure continuous protection against the latest evolving threats.
The AWS Well-Architected Framework Security Pillar strongly advocates for a defense-in-depth strategy, employing multiple reinforcing layers of protection for cloud workloads. Infoblox’s managed rules directly enhance this strategy by inserting the domain layer, a critical, high-leverage control, which is capable of disrupting an attacker’s infrastructure before it ever successfully reaches the workloads.
By blocking a domain using DNS-based intelligence, organizations prevent malicious connections at the application, endpoint, and workload levels, leading to fewer downstream alerts and significantly increased upstream resilience. This early prevention yields measurable savings, as confirmed by the IBM Cost of a Data Breach Report 2024, which identifies the average global cost of a breach at $4.44 million ($10.22 million in the U.S.).
Infoblox Managed Rules Bring Predictive DNS Security to AWS Network Firewall
The solution features Native AWS Integration, enabling customers to subscribe to and activate Infoblox rule groups directly from the AWS Network Firewall console. I find that deployment can be simple and native to the AWS environment, minimizing or eliminating the need for additional infrastructure, manual rule writing, or maintenance. This streamlined process can impressively accelerate time to protection by more than 90 percent compared to manual setup.
The integration also delivers simplified operations by automating rule updates and significantly reducing configuration overhead. This automation can save organizations an average of 500 SOC analyst hours per month, enabling security teams to prioritize strategic priorities instead of rule management. Furthermore, the managed rules offer actionable visibility through AWS-native alerts and logs, confirming that threats are being blocked without introducing alert fatigue or monitoring complexity.
Security Transformation: Embracing a Predictive Mindset
I see that the predictive mindset is rapidly gaining market prominence, fueling the Proactive Security Market which is projected to grow from over $31.64 billion in 2024 to nearly $167.93 billion by 2037 (according to Research Nester). This shift is being driven by the necessity for organizations to neutralize advanced, AI-driven threats by leveraging predictive intelligence and AI/ML to detect and block malicious infrastructure earlier than traditional reactive models.
The prevailing security model has historically been defined by a reactive stance, requiring organizations to wait for security alerts, initiate time-consuming incident response procedures, and perform system remediation after a compromise has already taken place. This delayed approach is now untenable, given that adversaries are increasingly using advanced automation, AI, and dynamic infrastructure to easily circumvent traditional, static defenses. In today's hyper-connected cloud environment, relying on a system to signal a breach (the "patient zero" scenario) simply sets an organization up for failure.
The imperative now is for security to evolve into a truly predictive capability, fueled by intelligence that can proactively identify malicious domains and infrastructure well before they are fully weaponized. Infoblox Threat Intelligence facilitates this critical transformation, identifying and neutralizing threat actor infrastructure an average of 68.4 days sooner than standard detection and response solutions. This breakthrough can enable organizations to move decisively from merely reacting to threats to accurately predicting, and finally, preempting them entirely.
As such, I see Infoblox playing an integral role in driving the fundamental transition from reactive incident management to proactive defense. This represents more than a conceptual change since it can deliver tangible and immediate operational advantages for both AWS users and their dedicated security teams right now.
Delivering Critical Advantages for Cloud Engineers and Security Teams
From my perspective, cloud engineers can gain a streamlined and native method for deploying predictive, DNS-based threat protection directly within the AWS environment. The Infoblox managed rules are activated right from the AWS Network Firewall console, requiring zero additional infrastructure, agents, or manual configuration. This capability can offer engineers a rapid pathway to secure Amazon Virtual Private Cloud (VPC) traffic and critical cloud workloads against domain-based threats, all while preserving complete AWS-native control and observability.
For Security Teams, this integration provides earlier visibility into threats operating at the DNS layer, significantly reducing false positives and strengthening adherence to Zero Trust frameworks. The predictive intelligence boasts an exceptionally low false-positive rate, maintained at just 0.0002 percent, ensuring that robust protection is never sacrificed for performance or accuracy. This preemptive defense capability integrates smoothly into existing AWS operational workflows, enabling security teams to enforce consistent policies across their on-premises and cloud infrastructures using unified, predictive intelligence.
Reshaping the Competitive Landscape
From my perspective, Infoblox delivers notable competitive advantages against key rivals BlueCat Networks and EfficientIP through a combination of consistently delivering market innovation, a centralized DDI architecture, and highly sophisticated security integration. As a major pacesetter in core DDI (DNS, DHCP, IPAM), Infoblox provides the robust, grid-based framework that can ensure exceptional scalability and unparalleled high availability for the world’s largest and most geographically complex organizations.
While BlueCat strategically emphasizes a software-first model for greater deployment flexibility and EfficientIP centers its value proposition on enhanced DNS security and reduced TCO, Infoblox’s strength lies in its holistic platform. This platform merges the established, foundational reliability of its core DDI services with continuous innovation in cutting-edge security and cloud-native features, exemplified by its cloud-managed BloxOne DDI solution.
Moreover, Infoblox prioritizes a strategic focus on predictive, cloud-native security and advanced integration. Diverging from the approaches of BlueCat and EfficientIP, which often necessitate the deployment of virtual appliances for their core DDI functions in cloud environments, Infoblox delivers deeply integrated cloud-specific solutions, such as the AWS Network Firewall managed rules.
This innovation can empower organizations to immediately enable predictive, DNS-based threat protection in the cloud with zero infrastructure overhead or manual configuration, thereby streamlining security operations and accelerating the time required to achieve full protection. Moreover, Infoblox's extensive threat intelligence ecosystem and open API framework facilitate advantageous integration of DDI data with a broad spectrum of other security tools, underscoring its role as a fundamental network and security control plane across diverse hybrid and multi-cloud architectures.
Looking Ahead
Overall I believe that Infoblox managed rules directly address the challenge of attackers accelerating their operations by enabling organizations to halt malicious activity an average of 68.4 days before other security solutions are even aware of the threat. Attackers are continually accelerating their operations, leveraging automation and AI to effortlessly breach conventional security defenses and compromise valuable cloud workloads.
Because of this, DNS has become the most effective layer for delivering truly preemptive protection. This integration with AWS Network Firewall seamlessly embeds predictive, DNS-based threat intelligence directly at the network perimeter, enabling organizations to deploy and operate their cloud workloads securely in an entirely native manner. Ultimately, this capability represents a significant shift for security teams, allowing them to remain ahead of evolving threats without introducing complexity or operational friction.
Ron Westfall | VP and Practice Leader for Infrastructure and Networking
Ron Westfall is a prominent analyst figure in technology and business transformation. Recognized as a Top 20 Analyst by AR Insights and a Tech Target contributor, his insights are featured in major media such as CNBC, Schwab Network, and NMG Media.
His expertise covers transformative fields such as Hybrid Cloud, AI Networking, Security Infrastructure, Edge Cloud Computing, Wireline/Wireless Connectivity, and 5G-IoT. Ron bridges the gap between C-suite strategic goals and the practical needs of end users and partners, driving technology ROI for leading organizations.